San Bernadino City Rebrand

Digital Media. 2022.

San Bernardino is the poorest city in California and thus needs a new branding direction. I chose to highlight all the nature and nature-related activities in the area.fr the final rebranding I focused on nature by creating a mountain scene complete with a waterfall and a hawk. The color pallet was inspired by the current San Bernardino city’s logo, both the multi-colored and single color logos can be used in a variety of ways around the city to advertise all it has to offer.